More Details

Table of Contents:

• Introduction to nonprofit marketing
• Setting the path of the nonprofit organization : mission focus, strategic objectives, differentiation, positioning, unique value proposition, branding, segmentation
• Research in nonprofit organizations
• Strategic marketing analysis and planning
• Offers in nonprofit organizations : product and place
• Offers in nonprofit organizations : promotion and price
• Direct marketing tactics
• Strategic approaches to attracting major gifts
• Special events in the nonprofit sector
• Marketing to volunteers
• Social marketing
• Cause-related marketing and other collaborations with the business sector.

Author/Creator:

Wymer, Walter W.

Contributors:

Knowles, Patricia A.

Gomes, Roger

Languages:

English

Language Notes:

Item content: English

Main Work:

Nonprofit marketing: marketing management for charitable and nongovernmental organizations [by Wymer, W.W.]

Subjects:

Nonprofit organizations — Marketing

Nonprofit organizations

General Notes:

Description based on print version record.
Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. Available via World Wide Web.

Physical Description:

1 online resource.

Digital Characteristics:

text file

Call Numbers:

HF5415 .W96 2006eb

ISBNs:

9781452245690 (electronic bk.)
145224569X (electronic bk.)
1412909236 [Invalid]
9781412909235 [Invalid]

OCLC Numbers:

809774297

Other Control Numbers:

EBC997213 (source: MiAaPQ)
[Unknown Type]: ybp9621413