More Details

Summary:

Cohan focuses on six key start-up choices : setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change, explaining how and why start-ups must make very different choices than established companies. For each area, he provides a decision-making approach and lively case studies of what actual entrepreneurs have done to cook up a thriving business from scratch.

Table of Contents:

• Machine generated contents note: pt. ONE SIX START-UP CHOICES
• 1. Setting Goals: What Makes You Hungry?
• 2. Picking Markets: Feed Your Customers and They'll Feed You
• 3. Raising Capital: Maintain Your Fighting Weight
• 4. Building the Team: Whom Do You Invite to the Table?
• 5. Gaining Share: Satisfy Your Customers' Cravings
• 6. Adapting to Change: Don't Let Others Eat Your Lunch
• pt. TWO IMPLICATIONS FOR STAKEHOLDERS
• 7. Straight Talk from Start-Up Capital Providers
• 8. Can Big Companies Train Entrepreneurs?
• 9. Resources.

Author/Creator:

Cohan, Peter S., 1957-

Languages:

English

Language Notes:

Item content: English

Main Work:

Hungry start-up strategy: creating new ventures with limited resources and unlimited vision [by Cohan, P.S.]

Other Related Resources:

Online version: Hungry start-up strategy [by Cohan, P.S.] (San Francisco : Berrett-Koehler Publishers, ©2012 — ISBN 9781609945299)

Subjects:

New business enterprises

Strategic planning

Venture capital

Entrepreneurship

General Notes:

Includes bibliographical references and index.
Description based on print version record.

Physical Description:

1 online resource.

Call Numbers:

HD62.5 .C6353 2012eb

ISBNs:

9781609945299 (electronic bk.)
1609945298 (electronic bk.)
9781609945282 (pbk.) [Invalid]
160994528X (pbk.) [Invalid]

OCLC Numbers:

815288019

Other Control Numbers:

EBC1047780 (source: MiAaPQ)
[Unknown Type]: ybp9888636