- Cohan focuses on six key start-up choices : setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change, explaining how and why start-ups must make very different choices than established companies. For each area, he provides a decision-making approach and lively case studies of what actual entrepreneurs have done to cook up a thriving business from scratch.
Table of Contents:
- Machine generated contents note: pt. ONE SIX START-UP CHOICES
- 1. Setting Goals: What Makes You Hungry?
- 2. Picking Markets: Feed Your Customers and They'll Feed You
- 3. Raising Capital: Maintain Your Fighting Weight
- 4. Building the Team: Whom Do You Invite to the Table?
- 5. Gaining Share: Satisfy Your Customers' Cravings
- 6. Adapting to Change: Don't Let Others Eat Your Lunch
- pt. TWO IMPLICATIONS FOR STAKEHOLDERS
- 7. Straight Talk from Start-Up Capital Providers
- 8. Can Big Companies Train Entrepreneurs?
- 9. Resources.
- Item content: English
- Includes bibliographical references and index.
Description based on print version record.
- 1 online resource.
- HD62.5 .C6353 2012eb
- 9781609945299 (electronic bk.)
1609945298 (electronic bk.)
9781609945282 (pbk.) [Invalid]
160994528X (pbk.) [Invalid]
Other Control Numbers:
- EBC1047780 (source: MiAaPQ)
[Unknown Type]: ybp9888636