More Details

Summary:

With its "Real Beauty" information and marketing campaign, the Dove brand struck a chord with women skeptical of unhealthy or absurd standards of attractiveness. But did the campaign have the widespread impact Dove intended? And what are the implications for the global cosmetics and fashion industries? This program investigates consumer reactions against the idealized images of beauty promoted by TV, movies, and glossy magazines, while exploring the complex relationship between corporate strategy and feminine self-esteem. High-level insights concerning Dove, L'Oreal, and advertising giant Saatchi & Saatchi provide a fascinating departure point for a socioeconomic discourse. --Container.

Contributors:

Lee, Joanna

Edwards, Clive

Potter, Libby

BBC Video (Firm)

Open University

Films for the Humanities & Sciences (Firm)

Languages:

English

Language Notes:

In English.

Subjects:

Beauty, Personal

Feminine beauty (Aesthetics)

Women in advertising

System Details:

DVD-R.

Performers:

Reporter: Libby Potter

Production Credits:

Produced and directed by Joanna Lee ; Editor: Clive Edwards.

General Notes:

NOTICE: This is a DVD-R and may not play on all DVD players.
Originally co-produced by BBC and The Open University in 2006.
Public performance rights included.

Physical Description:

1 videodisc (30 min.) : sound, color ; 4 3/4 in.

Physical Characteristics:

plastic; metal; polychrome

Audio Characteristics:

digital; optical

Digital Characteristics:

video file; DVD video; region 1

Call Numbers:

BEA DVD
DVD 7561R

Other Standard Numbers:

Publisher Number, Films for the Humanities & Sciences: 37080

OCLC Numbers:

1053034758
122908852 [Invalid]