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Summary:

Evaluates the strategies of some of hip-hop music's most successful entrepreneurs, tracing the genre's meteoric rise throughout the past two decades while sharing the personal stories of such figures as Russell Simmons, Sean "P Diddy" Combs, and Dr. Dre.

Table of Contents:

• Introduction. Music, message, and money
• The game : reapin' rap's riches
• Hip-hop's 'hood : America's new Silicon Valley
• Rap's got roots : American bling
• The dot-coms bust : but the rappers bloom
• Russell Simmons : empires of the 'hood
• From the belly of the beast : gangsta rap roots; hip-hop's cultural myth
• Puff Daddy, Sean John, P. Diddy, Diddy : the man is the brand
• "Ghetto Bill" : brilliant vision; flawless execution
• Dash and Carter : takin' over the world
• East coast-West coast-Gulf coast : but Southern rap? Ludacris!
• Hip-hop nation : "what else".

Author/Creator:

Oliver, Richard W., 1946- , author

Contributors:

Leffel, Tim , author

Languages:

English

Language Notes:

Item content: English

Main Work:

Hip-hop, inc.: success strategies of the rap moguls [by Oliver, R.W.]

Subjects:

Rap (Music) — Vocational guidance

Music trade — United States

Rap musicians — United States — Biography

Success in business

Entrepreneurship

Rap (Music)

Music trade

Rap musicians

United States

Genres:

Biographies

General Notes:

Includes index.

Physical Description:

xvii, 190 pages : illustrations ; 21 cm

Call Numbers:

ML3790 .O45 2006

ISBNs:

1560257326 (pbk.)
9781560257325 (pbk.)

OCLC Numbers:

64187195